Mark scheme (whole question; this part is marked with the orange bar)

Examiner's comment
In part (a) many scored the mark by referring to the possibility of bias being introduced by the interviewer or the lack of randomness when using quota sampling. The most common answers that did not score the mark referred to cost or time failing to appreciate that quota sampling is generally quicker and therefore cheaper to implement than simple random sampling. Some thought that quota sampling required a sampling frame which suggested they were confused about the different types of sampling. Part (b) was generally answered
Common mistakes
- e.g. not random, (more likely to be) biased, cannot be used reliably for inferences
- time or cost (quota is quicker and cheaper), "not representative", "less accurate" or non-response score B0
- quota sampling needs no sampling frame




